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TROJAN SOCIAL POSTS – HOLIDAY
Brief: Get people to have more sex during the holiday season.
Idea: Show that the holidays are actually the sexiest time of the year.
Execution: Naughty .gif(t)s which seem innocent at first until played on repeat.
Results: Named "best advertising I have ever seen" by a Facebook user.
TROJAN SOCIAL POSTS – NBA PLAYOFFS
Brief: Get Canadians talking about Trojan during the historic Raptors playoff run in the NBA.
Idea: Make the game a little dirty by playing off topical quotes from the 2019 season.
Execution: Despite not having a sponsorship, we created social posts that received the highest engagement, likes, and follows Trojan Canada had ever seen.
Results: People started talking...and more.
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