INNOCENCE CANADA INSTALLATION
Brief: Get Canadians to understand the nature and gravity of Innocence Canada's work.
Idea: Show how much one innocent person misses because of a wrongful conviction.
Execution: A large scale installation composed of one innocent man's photographs of moments he wasn't there for, arranged in a way that reveals the passage of time during his time in prison.
Results: Not only did our installation win national and international awards, but the Government of Ontario committed to support and donate money to Innocence Canada's work.
Awards
2017
One Show: Immersive/Environmental/Indoor Spaces Design: Merit
Applied Arts Design: Public Service/Charity Design
Applied Arts Design: Pro Bono Design
Applied Arts Advertising: Public Service/Charity Design
Applied Arts Advertising: Pro Bono
Applied Arts Advertising: Young Blood
Communication Arts: Public Service
Promo: Generating Brand Volume: Gold
Promo: Pop Up/ Experiential Event: Bronze
ADCC: Public Service Ad: Silver
ADCC: Out of Home: Merit
Marketing: Public Service/Large-Scale Ambient: Shortlist
2018
Media Innovation: Best in Public Service: Silver
Media Innovation: Best in OOH/Ambient/Budget Under $100K: Bronze
Cassies: Underdog: Bronze
Cassies: Cause: Bronze
