ECOBEE VIDEO
Brief: To create a series of videos launching ecobee Smart Thermostat Premium.
Idea: Show off our new technology and features in a way that shows off our values of simple design and clean living.
Execution: Create one hero video and multiple shorter feature videos that show off ecobee's new product.
THE KEG 2017 TV
Brief: Encourage guests to dine at The Keg for more than just birthdays or anniversaries.
Idea: Move messaging from "See you Tonight" to "Why not Tonight?"
Execution: A :60 TV spot that highlights the people to celebrate instead of the celebrations.
ECOBEE SOCIAL
Brief: To create and post content on ecobee's Instagram.
Idea: Mix influencer photography and testimonials with self-made content and various series.
Execution: Created a "SmartOwner Stats" campaign to live on social amongst partnerships with influencers.
