LCBO EXPERTS PLATFORM
The LCBO used to have minimal competition and the majority of stake in the market. But with wine and beer entering grocery stores, they needed to set themselves apart and strengthen their brand. We positioned the LCBO as the headquarters for learning, offering something that no one else could – their knowledgeable and friendly in-store product consultants.
We created a series of short, shareable videos for specific products the LCBO wanted
to focus on for Father's Day. These "video cards" reflected different Dad personalities
and the perfect product to pair them with.